ABOUT US
Welcome to By London Lash, where beauty feels easy and lashes look flawless.
ABOUT US
Welcome to By London Lash, where beauty feels easy and lashes look flawless.
We created our Cluster Lash range after noticing how tricky it can be to find lashes that are quick, comfortable, and still look salon-perfect. Most options were either too heavy, didn’t last, or just didn’t give that seamless finish we all want.
Our clusters change that.
They’re soft, lightweight, and effortless to apply in just a few minutes.
Designed by lash experts at London Lash Pro, these clusters were made so you can build your perfect lash look from home. Mix lengths, layer styles, and customise your set exactly how you like it. You’re in full control of the look you create.
Whether you’re into a soft, natural finish or love a bold, full look, our clusters let you experiment and express your style every time. No stress, no heavy glue, just great lashes that make you feel good.
Our Story
It all started in 2014
After gaining popularity on social media, our CEO and Founder Hanna Putjato started receiving requests from technicians to teach the popular “Russian Volume”. Rejection from already recognised beauty training academies drove Hanna to create her own Beauty Guild accredited courses.
The Risk That Paid Off!
Seeing that students struggled to find affordable, high-quality lash supplies, Hanna took a bold step—borrowing £8,000 to source the best lash products and professional tools available. Her commitment to quality and performance became the foundation of the London Lash brand- the name now trusted by lash professionals in over 50 countries.
From London town to the rest of the world
In 2023, we began developing Cluster Lashes by London Lash, a new chapter born from years of lash expertise. Led by Hanna and our pro team, we spent months testing, refining, and perfecting clusters that look and feel just like salon extensions. In 2025, we officially launched the range, making it easier than ever to achieve professional, salon-quality lashes at home with the same innovation, care, and London Lash quality loved worldwide.
by london lash today
By London Lash has grown from a simple idea into a thriving beauty community. What started as a passion project to make professional-quality lashes accessible to everyone has become a global favourite, loved by lash lovers and artists alike. Our mission stays the same: to inspire confidence, make beauty effortless, and empower everyone to create their own lash look with ease, quality, and care.
Why Lash Lovers Choose By London Lash
By London Lash isn’t just another lash brand. It’s the go-to choice for anyone who wants salon-quality results from home. Created by the experts at London Lash Pro, every product is designed to make beauty simple, fast, and flawless. We’ve made it easier than ever to create your dream lash look, anytime, anywhere.